Carlos Zenner Fleitas

Carlos Z. is an accomplished executive with extensive experience in customer engagement, loyalty strategy, and digital transformation across various industries. Currently serving as VP Customer Engagement at HUGO BOSS, Carlos Z. is focused on developing a comprehensive global engagement strategy for the HUGO and BOSS brands. Prior experience includes strategic roles at adidas, where Carlos Z. led global membership initiatives, driving the successful launch and growth of adiClub, one of the largest loyalty programs worldwide. Additional experience at LATAM Airlines involved managing global alliances and overseeing transition projects, while earlier work at Accenture encompassed significant change management and organizational development initiatives. Carlos Z. holds multiple MBA degrees and a BA in Human Resources Management and Management Information Systems from Lindenwood University.