Carlos Zenner Fleitas

VP Customer Engagement [crm, Loyalty, Customer Marketing, Web3 / Metaverse, Customer Analytics…] at HUGO BOSS

Carlos Z. is an accomplished executive with extensive experience in customer engagement, loyalty strategy, and digital transformation across various industries. Currently serving as VP Customer Engagement at HUGO BOSS, Carlos Z. is focused on developing a comprehensive global engagement strategy for the HUGO and BOSS brands. Prior experience includes strategic roles at adidas, where Carlos Z. led global membership initiatives, driving the successful launch and growth of adiClub, one of the largest loyalty programs worldwide. Additional experience at LATAM Airlines involved managing global alliances and overseeing transition projects, while earlier work at Accenture encompassed significant change management and organizational development initiatives. Carlos Z. holds multiple MBA degrees and a BA in Human Resources Management and Management Information Systems from Lindenwood University.

Location

Nuremberg, Germany

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HUGO BOSS

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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.


Headquarters

Metzingen, Germany

Employees

10,000+

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