Florian Reichelsdorfer

Florian Reichelsdorfer is a seasoned marketing professional with extensive experience in the fashion and sports industries. Currently serving as the Global Head of Marketing for HUGO at HUGO BOSS since April 2022, Florian previously held various key roles at adidas from August 2007 to March 2022. As the Global lead for Entertainment & Influencer Marketing, Florian managed cultural pillars such as Art, Streetwear, and Sneaker Culture while overseeing initiatives across Europe and Emerging Markets. In earlier positions, Florian was responsible for Global brand marketing campaigns for adidas Originals and served as Project Manager for UEFA Euro 2008™, showcasing a strong track record in developing comprehensive marketing strategies and communications.