HUGO BOSS
Florian Reichelsdorfer is a seasoned marketing professional with extensive experience in the fashion and sports industries. Currently serving as the Global Head of Marketing for HUGO at HUGO BOSS since April 2022, Florian previously held various key roles at adidas from August 2007 to March 2022. As the Global lead for Entertainment & Influencer Marketing, Florian managed cultural pillars such as Art, Streetwear, and Sneaker Culture while overseeing initiatives across Europe and Emerging Markets. In earlier positions, Florian was responsible for Global brand marketing campaigns for adidas Originals and served as Project Manager for UEFA Euro 2008™, showcasing a strong track record in developing comprehensive marketing strategies and communications.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.