Lena Sinn

Senior Project Manager Digital Business Operations at HUGO BOSS

Lena Sinn is a seasoned professional in the fields of consumer goods and retail strategy and operations. Currently serving as a Manager at Porsche Consulting since January 2023, Lena previously held the position of Geschäftsleitung at Feldwieser-Sinn GmbH and worked at Käfer Service GmbH as a Project Manager. Lena's earlier experience includes roles at Accenture, where various titles spanned from Analyst to Manager, focusing on customer and channel strategies. Prior internships at prominent companies such as HUGO BOSS, Puma, Daimler AG, and Bosch Engineering provided valuable insights into brand management, marketing communications, and event retail. Lena possesses a Master of Science in International Business Studies from FAU Erlangen-Nürnberg and a Bachelor of Arts in International Cultural and Business Studies from Universität Passau, complemented by a semester at Universidade Federal de Juiz de Fora.

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