HUGO BOSS
Lena Sinn is a seasoned professional in the fields of consumer goods and retail strategy and operations. Currently serving as a Manager at Porsche Consulting since January 2023, Lena previously held the position of Geschäftsleitung at Feldwieser-Sinn GmbH and worked at Käfer Service GmbH as a Project Manager. Lena's earlier experience includes roles at Accenture, where various titles spanned from Analyst to Manager, focusing on customer and channel strategies. Prior internships at prominent companies such as HUGO BOSS, Puma, Daimler AG, and Bosch Engineering provided valuable insights into brand management, marketing communications, and event retail. Lena possesses a Master of Science in International Business Studies from FAU Erlangen-Nürnberg and a Bachelor of Arts in International Cultural and Business Studies from Universität Passau, complemented by a semester at Universidade Federal de Juiz de Fora.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.