Oxana Karceva

Oxana Karceva is an experienced professional in sales and marketing with a focus on the fashion industry. At HUGO BOSS since August 2016, Oxana has held multiple leadership roles, including Head of Sales and Marketing HUGO, where responsibilities include developing brand strategy and managing performance across Wholesale, Retail, and E-commerce channels in the Russian market. Previous positions at HUGO BOSS included Head of Sales and Area Retail Manager, emphasizing sales performance and stock management. Prior to HUGO BOSS, Oxana worked at Stradivarius and Inditex in roles such as Commercial Director and Area Visual Merchandiser. Oxana holds a financial management degree from The Budget and Treasury Academy of the Ministry of Finance of the Russian Federation and completed a program at iWENGO E-commerce Business School in 2020.