HUGO BOSS
Oxana Karceva is an experienced professional in sales and marketing with a focus on the fashion industry. At HUGO BOSS since August 2016, Oxana has held multiple leadership roles, including Head of Sales and Marketing HUGO, where responsibilities include developing brand strategy and managing performance across Wholesale, Retail, and E-commerce channels in the Russian market. Previous positions at HUGO BOSS included Head of Sales and Area Retail Manager, emphasizing sales performance and stock management. Prior to HUGO BOSS, Oxana worked at Stradivarius and Inditex in roles such as Commercial Director and Area Visual Merchandiser. Oxana holds a financial management degree from The Budget and Treasury Academy of the Ministry of Finance of the Russian Federation and completed a program at iWENGO E-commerce Business School in 2020.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.