HUGO BOSS
Yuxin (Joyce) Cui has a diverse background in marketing and e-commerce, currently serving as an Assistant Product Marketing Manager at The Estée Lauder Companies Inc. with a focus on the Dr.Jart+ brand. Responsibilities include conducting product research, developing communication strategies for social media platforms such as Red and TikTok, and collaborating with e-commerce partners. Prior experience includes roles in marketing and e-commerce at Clinique, HUGO BOSS, Unilever, ByteDance, Bayer, and Nike, where Yuxin enhanced brand visibility, managed digital marketing initiatives, and executed content strategies across various platforms. Educational credentials include a Master of Science in Integrated Marketing from New York University and a Bachelor of Arts in English Language and Literature from Southeast University.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.