HUGO BOSS
Zineb EL ANSARI is currently serving as the Global Media Partnerships Manager at HUGO BOSS since September 2023. With extensive experience in marketing and communications, Zineb has held key positions, including Online Marketing at Bosch Power Tools from November 2021 to January 2024, and Media and Communications Manager at Fujairah Media Group from November 2014 to February 2022. Zineb’s expertise encompasses market studies, media strategy creation, campaign ideation, and partnership management. Earlier roles included Business Development & Partnership Manager at IPM Consulting Services and International Project Manager Assistant at HPS. Zineb began a career in human resources as an assistant at Teknion. Educational qualifications include a Master’s degree in Marketing & Communication from the University of Lille 1 Sciences and Technology, an International Business Master’s from ESCA Ecole de Management, and attendance in an Exchange Program in International Marketing at ESSCA.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.