Andrea Okonkwo

Andie K. O. is an accomplished marketing professional with extensive experience in brand strategy and production, currently serving as the Head of Brand Marketing at Hugo since March 2018. Overseeing significant projects and partnerships, Andie excels in project management and marketing asset coordination. In addition, Andie has been the Head of Production for Lagos Fashion Week, driving strategic execution for this high-profile annual event. Previous roles include Contributing Editor at Genevieve Magazine, Content Strategist at Faire, and roles at Jumia Nigeria and Eve & Tribe, focusing on content development and targeted marketing strategies. Andie co-founded Hephzibah, a luxury fashion brand, contributing to commercial and marketing strategies. Educational credentials include a Master’s Degree in Fashion & Luxury Brand Management from Istituto Marangoni and a Bachelor of Science in Commerce with a focus on Marketing & International Business from the University of Virginia.