Karen B.

Brand Marketing Associate Director at HUM Nutrition

Karen B. has over seven years of experience in the marketing and brand development industry. Karen began their career in 2013 as a Public Relations intern at LaChambre PR, where they worked with the PR team to increase brand visibility for clients such as Elie Saab, Charlotte Olympia, Joe's Jeans, and Emm Kuo. Karen also compiled press clippings for monthly reports and tracked showroom samples. In 2014, Karen became a Social Media Marketing Intern at Zoe Media Group, where they curated social media content to engage with followers, researched trends and competitors, and assisted in managing the launch of the Zoe Insiders social influencer program. In 2016, they joined OMD USA as an Assistant Digital Strategist and Digital Brand Strategist. In 2018, they began working as a Freelance Content Producer and Brand Strategist. In 2019, they were an Associate Brand Executive at Observatory (formerly CAA Marketing). In 2020, they became a Brand Partnerships at Prima, and in 2021 they were promoted to Senior Brand Manager at HUM Nutrition.

Karen B. attended Loyola Marymount University from 2012 to 2016, where they obtained a degree in Communication Studies.

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