Tara Dyer

Associate Vice President, Acquisition Marketing

Tara Dyer is an accomplished marketing leader with extensive experience in driving growth and brand loyalty across various sectors. Since 2025, Tara has served as Associate Vice President of Acquisition Marketing at Humana, overseeing the development of Go-To-Market strategies and performance-driven campaigns. Prior to that, Tara held the position of Director of Omnichannel Prospect Marketing Strategy at Capital One, leading innovative customer acquisition efforts for major brand partnerships. Experience at Volkswagen of America included managing Marketing and Communications for Audi Financial Services, while earlier roles at Audi of America and Venables Bell & Partners involved leading creative and brand marketing initiatives. Tara’s career began at McDonald's, where strategic marketing oversight was established. Tara holds a Bachelor of Business Administration in Marketing and Communications from The George Washington University.

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