Cassie Davidson

Cassie Davidson serves as the Vice President of Marketing & Communications at Fractal Education Group since November 2022, where successful branding strategies and data analytics have driven business growth. Concurrently, Cassie holds the position of National Spokesperson and Director of Communications, Marketing, & Public Relations at the Humane Society of North Texas, managing a high-performing team and a multi-million dollar budget, while achieving significant social media growth and overseeing various marketing initiatives. Previous experience includes roles at Gateway Church as Senior Marketing Communications Specialist, and at Weight Watchers International Inc. as Senior Manager of Public Affairs, where strategic communication campaigns and stakeholder engagement were key focuses. Cassie's educational background includes studies at the University of Phoenix.