Humanise Collective
Marie-Claude Lachance currently holds the position of VP principale, Solutions stratégiques intégrées at Humanise collective and serves as Présidente of Bleublancrouge Canada, both roles commencing in September 2024. Prior to these positions, Marie-Claude was with Cossette, transitioning from Group Account Director from 1999 to 2014 to VP, lead d'affaires / business leader from May 2014 to September 2024. Educational background includes studies at Université de Montréal.
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Humanise Collective
Humanise is a collective of 7 independent businesses in strategy, creativity and marketing. We work with ambitious leaders, thinkers and creatives who want to create value while making a positive impact through their business. We are living in a time when social norms are being challenged in fundamental ways. Human beings have made it clear that they expect more from their governments, from companies and brands, and from one another. We must listen more closely, demonstrate more empathy and connect more sincerely. Brands who meet this challenge will have the ability to reach people in a far more meaningful way than merely as ‘sellers of goods’. Let’s lead the age of the Human. Bleublancrouge // Full-service advertising agency https://www.bleublancrouge.ca/ L’institut idée // Master planning and collaborative thinking https://www.linstitutidee.com/ Glassroom // Full-service media, including analytics and programmatic https://www.glassroom.ca/ Fieldtrip // Content production https://fieldtrip-productions.com/ Tulipe // Management consulting, innovation and growth strategies https://tulipe.biz/ BrandBourg // Marketing, branding, design https://brandbourg.com/en/ GSM // End-to-end services in experience design https://gsmproject.com/en/ ---- Humanise provides solutions that are as thoughtful and bold as the leaders with whom we work.