Brand and Communications strategist, with more than 2 decades of experience across India and South East Asia. A technology graduate, who believes that this is a great time to be in the communication business, as data and creativity are colliding like never before. Strongly believes that AI will change the game. Have worked in leadership position across organizations like JWT, FCB (India, Jakarta), Contract Advertising (Wunderman Thompson), Triton Communications. Consistently building strong brand properties, with clutter breaking campaigns for clients like Kellogg’s, Fonterra, J & J, Castrol, SC Johnson, Singapore Tourism, Godrej, Asian Paints, ITC Foods. Creating award winning ideas, recognized by juries across the world. Midas New York,, AME New York, EFFIES, APPIES Singapore, Asian Marketing Effectiveness Awards, EMVIEs, WARC Awards (Brand Purpose) etc. Served as a jury member at EFFIES, DMA Asia ECHO Awards, Dragons of Asia awards. A keen observer of people and moments. Capture these through photography. Work shortlisted at the Cannes Also Photography competition.