Erica Halderman

Erica Halderman is a seasoned marketing professional with extensive experience in customer relationship marketing and multi-channel campaign management. Currently serving as Senior Vice President and Customer Relationship Marketing Director at Huntington National Bank, Erica leads a team in developing performance marketing strategies aimed at acquiring, deepening, and retaining customers. Prior roles include Vice President positions at Huntington and Verizon, where Erica managed consumer acquisition strategies and directed integrated marketing initiatives. Erica's early career features leadership roles in marketing at Mettler Toledo and First Service Federal Credit Union. Erica holds a Bachelor's degree in Marketing from The Ohio State University Fisher College of Business.