Michelle Butz

Michelle Butz is a seasoned marketing professional with extensive experience in paid marketing channels and brand strategy. Currently serving as SVP and Paid Marketing Channels Director at Huntington National Bank since April 2024, Michelle has also functioned as a Marketing and Strategy Consultant at /gmb & Associates since 2020. Prior to this, Michelle revitalized student recruitment efforts as Sr. Director of Performance Marketing at Pearson and led brand marketing initiatives at Root Inc. as Director of Brand Marketing. Experience includes driving customer acquisition as Head of Customer Acquisition at Ureeka and managing digital media strategies at Allstate. Michelle holds a BS in Business Administration with a focus on Marketing and English from the University of Minnesota - Carlson School of Management.