Hurley
Silvia Vega Lorenzo is a skilled marketing and art direction professional with diverse experience in various roles. Currently serving as a Junior Art Director EMEA at Hurley since September 2022, Silvia has also held positions such as E-commerce Coordinator and Digital Merchandising EMEA within the same company. Prior experience includes roles as a Marketing Assistant for Southern Europe at 2XU and Corporate Assistant at South East Melbourne Phoenix. Silvia's background features a progression from Brand Marketing Rookie at Under Armour to Marketing Assistant and Intern at Precor, where responsibilities encompassed event organization, social media management, and content creation. Educational qualifications include a Master's in Sport Management from UPF Barcelona School of Management and a Bachelor's degree in Advertising and Public Relations from Universitat Pompeu Fabra.
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Hurley
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The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and hisbusiness manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.