Laura Ferrari

Laura Ferrari is an experienced communications and social media professional with a robust career spanning over two decades. Currently serving as the Director of Social Media EAME at Hyatt Hotels Corporation since August 2019, Laura leads the implementation of the global and regional social media strategy while fostering a social thinking culture within the organization. Prior experience includes roles as Global Social Media Manager at IWC Schaffhausen, where Laura developed a comprehensive social media program, and as a Communications and Social Media Consultant, providing expertise across various industries. Additional experience encompasses PR and communication consulting for health and beauty brands at Studio Nazari and earlier roles in account management and junior accounts for fashion-related clients. Laura holds a Bachelor’s Degree in Public Relations from IULM University and a Master’s Degree in Fashion Public Relations from the Istituto Europeo di Design.