Paul Yijae Lee

Paul Yijae Lee is an experienced leader in the gaming industry, currently serving as the Head of Global Game Business Development at HYBE since March 2024. Prior to this, Paul held the position of Publishing Director at Activision Blizzard and spent a decade at NEXON KOREA, where roles included Publishing Director, Global Business Alignment Director, Business Development Manager, and Live-Ops Manager, focusing on strategic growth, cross-platform initiatives, and international market expansions. Earlier career highlights include positions at gumi Korea Inc, Mad Catz, Ubisoft, Electronic Arts, and LG Electronics, where Paul successfully forged exclusive partnerships, managed marketing strategies, and led business development for various gaming initiatives, demonstrating a strong track record in the industry.