Calvin Lathan

Calvin Lathan has extensive experience in business insight and analytics, currently serving as the Director of Business Insight and Intelligence at Hybrid Media Services since September 2017. Previously, Calvin held roles including Media Analytics Manager at the same company and Field Account Manager at SilverBack Advertising, where responsibilities included directing projects and advising on marketing strategies. Notable positions also include Senior Account Executive at Omni Advertising, where Calvin provided strategic marketing consultancy, and High School Representative at EDMC, engaging students for college preparation. Calvin began a career in advertising as an Account Executive at Zimmerman Advertising, focusing on strategies for automotive clients. Educational qualifications include a Global Master of Business Administration in International Business from South University and dual Bachelor's degrees in Management from the University of Phoenix and the University of South Florida.