Marçal Serrate

Marçal leads HT high performance team to process millions of data points and reveal actionable insights for clients every day.

Marçal and his team deliver new opportunities for brands and agencies using the insights generated from the data at HT’s fingertips. Believing in a partnership approach, Marçal connects brands and agencies with the best technology available – whether it’s HT’s own or a third party.

Previously Head of Data Engineering at AXA, Marçal was responsible for a large team of data engineers and scientists that used big data products to combat fraud, improve claims handling and how to best implement the IoT to enhance the customer experience.

Now, Marçal enables brands to find new customers using data insights involving millions of data points every day. Marçal leads his team to build and design systems using machine learning algorithms and big data processes.