Nick Suckley

As Hybrid Theory’s COO Nick helps the company effectively manage rapid growth, focusing on making the end-to-end business processes run more efficiently.

Over the last 25 years Nick has gathered a wealth of experience within the industry. He has launched four digital specialist businesses and sold three of them. Most recently in 2015, his multi-award-winning digital media consultancy, Agenda21 was sold to Be Heard Group Plc for £12m. Earlier, he launched Media21 as one of the UK’s first digital media agencies and sold it to Grey London at the height of the dot-com boom just 18 months after its formation.

Nick was a founding investor in digital creative hot shop, Glue London (which sold to Aegis Group in 2005 for £14m) and he launched and incubated DataShaka, an analytics software business where he was instrumental in securing several rounds of VC funding from Seedcloud Ventures. Nick is also author of the book Start, Scale, Sell - 75 Lessons for Business Success which was published in 2020.