Yasmeen K.

Yasmeen K. has a diverse work experience that spans various industries and roles. Yasmeen is currently working as a Commercial Writer at Hybrid, a digital agency and publisher specializing in higher education and technology. Their responsibilities include writing bids and developing research reports in the higher education sector.

Prior to their current role, Yasmeen worked as a PR Consultant, Writer, and Producer for various brands on a freelance basis. Yasmeen has collaborated with companies such as Coca-Cola, UNFPA, CKL Group, and Amazin' Graze. Additionally, they provided pro-bono communications consulting for SPOT, an organization that conducts workshops on puberty and sex education in urban schools.

Yasmeen also gained experience as a Consultant - Team Lead at Archetype from 2019 to 2021. Yasmeen worked as a Senior Account Executive at Ogilvy Public Relations in 2017 and as an Account Executive at INK PR from 2015 to 2017.

Their earlier work experience includes serving as an Assistant F&B Sales Manager at Renaissance Kuala Lumpur Hotel, where they were responsible for implementing and managing a digital restaurant reservations system and creating content for various marketing platforms. Yasmeen also worked as a Corporate Communications Intern at L'Oreal Malaysia, where they assisted with press write-ups, compiled press coverage, and produced internal newsletters.

Overall, Yasmeen's experience encompasses PR consultancy, writing, video production, team leadership, and corporate communications.

Yasmeen K. obtained their Bachelor's Degree in Mass Communication/Marketing Communication from HELP University from 2009 to 2014. Prior to that, they completed their GCE O'Levels at Fairview International School in 2005.