Hyghlyne | Transforming Retail into Entertainment
Jeroen Vanderhaeghen is an accomplished professional with extensive experience in advanced analytics and AI, particularly within the Tech, Media, and Entertainment sectors. Currently serving as Associate Director at Fractal since August 2022, Jeroen focuses on delivering advanced analytics solutions for Fortune 500 and FTSE listed companies. As the Founder and CEO of Hyghlyne, initiated in October 2012, Jeroen leads a company that specializes in Retail Media and Marketing Technology. Prior roles include Analytics and Insights Lead at Reply, Senior Management Consultant at Capgemini Invent, and Project Manager at Accenture, all emphasizing data and analytics in retail and consumer businesses. Jeroen holds multiple degrees, including an MSc in Industrial Management, a BA in Philosophy, and an MSc in Chemistry from KU Leuven, alongside executive education from prestigious institutions such as London Business School and MIT Sloan School of Management.
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Hyghlyne | Transforming Retail into Entertainment
At Hyghlyne we believe consumers buy brands. We help you sell your brand in a beautiful and economically intelligent way.Hyghlyne is a Brand Membership Software Product, a mobile app, that helps multibrand retailers and department stores build intimate consumer relationships and convert these into profitable sales – in-store and online. Withevery purchase consumers receive a “digital present” that allows them to discover, shop and experience your brand in a personalized way and in-line with your brand image.The product applies a unique approach and solves many of the hardest marketing challenges in lifestyle retail around consumer experience, management cost and complexity, experience ROI/profitability, consumer insights, privacy and blending online with in-store.