Lisa J. Batra

Executive Vice President Digital Marketing & Merchandising at Hylunia

Lisa J. Batra has a diverse work experience spanning various industries and roles. Lisa started their career as an Account Manager/Client Services at VertMarkets, Inc. where they were responsible for business development and management of eCommerce centers. Lisa then moved on to QVC as an Internet Merchandiser, where they grew a $150M business and exceeded sales goals. At Limited Brands - Bath & Body Works Direct, Lisa served as a Product Manager, managing over $125M in sales and developing a multi-channel web strategy. Lisa later joined Lowe's as the Marketing Lead for Lowes.com, where they led corporate marketing programs and achieved significant growth in impressions and visitors.

Lisa's experience also includes working as the Head of eCommerce for Fashionbug.com at Ascena Retail Group, Inc. Lisa managed the P&L and achieved substantial revenue growth. Lisa then became the Vice President of Client Strategy at NetElixir, where they played a key role in client strategy development. Lisa also founded and served as the CEO of My Kid's Threads, an online marketplace for buying and selling children's designer clothing.

In addition to their corporate roles, Lisa has been involved with nonprofit organizations. Lisa joined The Baby Bureau as a Board of Directors member, contributing to their mission of providing clothing to underserved babies in the community. Currently, Lisa works as the Executive Vice President, Digital at Hylunia Skincare, where they bring their expertise in digital strategy and leadership.

Throughout their career, Lisa has demonstrated strong leadership skills, achieving significant business growth and successfully managing multi-million dollar contracts and vendor relationships.

Lisa J. Batra completed their Bachelor of Science degree with a double major in International Business and Marketing at Pennsylvania State University - Main Campus. Lisa then pursued an MBA in New Ventures & Entrepreneurship at Pennsylvania State University from 2004 to 2006. Additionally, Lisa attended Maastricht University School of Business and Economics, where they focused on International Business.

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Timeline

  • Executive Vice President Digital Marketing & Merchandising

    March 1, 2019 - present

  • EVP, Digital

    April, 2020