Jennifer Hoitsma

Jennifer Hoitsma currently serves as Chief Growth Officer and Vice President of GTM Strategy at SmartPass, a digital solution enhancing student accountability for K–12 schools. With extensive experience in marketing, Jennifer has held key positions at BookNook, Curriculum Associates, and Mentoring Minds, focusing on strategic marketing initiatives and brand development. Jennifer also advises at Hatchet Ventures and participates as a member in prestigious organizations like Chief and RevGenius, emphasizing collaboration among leaders and revenue professionals. Educational accomplishments include a Bachelor’s degree in English from The University of Dallas and a Certificate in Copyediting from UC San Diego.