Hype
Sertaç Sayar has extensive experience in digital marketing and technology, currently serving as the Chief Technology Officer and Account Director at Hype since March 2013. Responsibilities include managing pay-per-click accounts across platforms such as Google AdWords, Yandex Direct, and social media channels, focusing on optimizing key performance metrics. Prior to Hype, Sertaç worked in social media advertising at Ping Digital Agency Istanbul and ZenithOptimedia Turkey, where strategic campaign management was key to meeting client objectives. Sertaç began a career in the field as a trainee at Zap Medya in 2009 and holds a degree from Selçuk Üniversitesi, completed between 2009 and 2013.
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Hype
Hype is a young and dynamic company that "delivers results that matter", which has been serving since its establishment in 2013. Services are provided by a well-equipped and talented team of up to 100 people under its roof. These services are strategic planning, online data integration and analysis, performance-based advertising management, marketing and advertising technology consultancy. Services are offered to over 100 leading brands such as, Allianz Insurance, Ariel, BluTv, BMW, Borusan Holding, Braun, Gillette, Head & Shoulders, ING Bank, Ipragaz, Jaguar, Mini, Land Rover, LC Waikiki, Oral-B, Pegasus Airlines, Prima, Pantene, Red Bull, Şişecam, Tatil Sepeti and Türkiye Finans. As the premium business partner of leading platforms such as Amazon, Criteo, Google, Meta and Tiktok in Turkey, Hype has won more than 120 awards in total, nationally and globally, for the innovative and value-added projects it has provided to its business partners for 10 years.