Sertaç Sayar

Sertaç Sayar has extensive experience in digital marketing and technology, currently serving as the Chief Technology Officer and Account Director at Hype since March 2013. Responsibilities include managing pay-per-click accounts across platforms such as Google AdWords, Yandex Direct, and social media channels, focusing on optimizing key performance metrics. Prior to Hype, Sertaç worked in social media advertising at Ping Digital Agency Istanbul and ZenithOptimedia Turkey, where strategic campaign management was key to meeting client objectives. Sertaç began a career in the field as a trainee at Zap Medya in 2009 and holds a degree from Selçuk Üniversitesi, completed between 2009 and 2013.