Brian Hovis

Brian Hovis is a seasoned marketing professional currently serving as Senior Partner and Head of Performance Marketing at Traction, where responsibilities include leading performance marketing initiatives and shaping overall client strategy. In addition to this role, Hovis is a Principal at Newport Coastal Ventures LLC and co-founder of Hypeach. With prior leadership positions at Generate Life Sciences, Nordstrom, Citi, Experian, Intuit, and Sony Electronics, Hovis has extensive experience in various aspects of digital marketing, branding, and management consulting. Hovis holds a BS in Business Administration from the University of Colorado Boulder and an MBA with an emphasis in Marketing and Finance from the University of San Diego.