Alejandro Elizalde Reusch

Alejandro Elizalde Reusch has a strong background in business development and sales. Alejandro worked as a Business Development & Sales Director for Hyperice, where they established and maintained relationships with retail, hospitality, and fitness partners in Southern Europe, Switzerland, Poland, and the Baltics. Alejandro provided training and education to sales teams and conducted research to identify potential partners. Prior to this role, they served as a Business Development & Sales Manager for Hyperice in Iberia, where they performed similar duties for the Spain and Portugal regions.

Before joining Hyperice, Elizalde Reusch worked as the International Expansion Director and Business Development Manager for Brooklyn Fitboxing International, where they were responsible for identifying target areas for new centers, evaluating locations, and selecting potential investors and franchisees. Alejandro also supported the opening of new centers in coordination with the Country Manager and the International Franchise department.

Elizalde Reusch started their career at El Corte Inglés as a Strategic Merchandise Planner in the Central Purchasing Division, where they were responsible for toy merchandise across multiple shopping centers in Spain. Alejandro later transitioned to the role of Business Development Manager in the International Department, where they focused on developing and strengthening the company's private label food brands and prospecting for new clients.

Additionally, Elizalde Reusch has experience as a Commercial Real Estate Consultant at LyC Consultores S.L., a Technology Consultant in the Financial Services Department at Indra, and a Real Estate Consultant at Jones Lang LaSalle. Alejandro also completed a law practicum at Pérez-Llorca.

Throughout their career, Elizalde Reusch has demonstrated expertise in business development, sales, franchise expansion, and strategic planning. Alejandro has a track record of building strong relationships, conducting market research, and driving growth in various industries.

Alejandro Elizalde Reusch holds a Bachelor's Degree in Law and Business Administration and Management, General from CUNEF, where they studied from 2007 to 2013. Prior to that, they attended King's College, Soto de Viñuelas from 1991 to 2007, focusing on Business/Corporate Communications. Alejandro also obtained a certification as a Nova Member from Nova in December 2022.