HyphaMetrics
Geoff Farris serves as the Chief Business Officer at boostr since October 2021, focusing on enhancing omnichannel ad revenue profitability through unified visibility and actionable insights. Additionally, as a member of the Board of Advisors and investor at both HyphaMetrics and Thnks, Farris contributes to quality data insights and digital gifting solutions for business relationship enhancement. Previously, Farris held significant roles such as Chief Revenue Officer at Albert™ and Shareablee, where efforts centered on advancing digital marketing and social media effectiveness, respectively. Farris's extensive experience includes leadership positions at Kred, Tracx, Visible Technologies, Buellers, and Enterpulse, demonstrating a strong background in sales strategy, revenue management, and business growth across various sectors.
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HyphaMetrics
HyphaMetrics provides a unified understanding of media behavior that evolves at the speed of culture. We serve as the objective technology standard globally for the precise measurement of media at the individual level. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, we cost-efficiently support interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.