HyphaMetrics
Joanna Drews is an accomplished professional with extensive experience in the digital marketing and media industries. Currently serving as CEO and Cofounder at HyphaMetrics since April 2019, Joanna has also been a member of the Board of Directors at datafuelX since May 2023. Previous roles include positions on the Client Advisory Board at Captify and as Measurement Chair at AdLedger, alongside a notable tenure at comScore, Inc. as Director of Product Management and Corporate Development. Joanna's career began after earning a Bachelor of Arts in Advertising from Temple University, with an initial position as an intern at Chlopak, Leonard, Schechter & Associates. Throughout various roles, Joanna has demonstrated expertise in media planning, business strategy, and market research.
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HyphaMetrics
HyphaMetrics provides a unified understanding of media behavior that evolves at the speed of culture. We serve as the objective technology standard globally for the precise measurement of media at the individual level. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, we cost-efficiently support interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.