HyphaMetrics
Michael Bologna is an accomplished executive with extensive experience in the media and advertising industry. Currently serving as Chief Accelerator at BrightLine since March 2022, Bologna also holds the positions of Investor/Advisor and President/CRO at HyphaMetrics, a role undertaken since February 2020. Previously, Bologna was President of one2one Media from April 2017 to February 2020, leading an innovative company focused on addressable video solutions for agencies and advertisers. Before that, Bologna served as President of MODI Media from January 2014 to April 2017 and spent over 15 years at GroupM, concluding as Director of Emerging Media in January 2014.
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HyphaMetrics
HyphaMetrics provides a unified understanding of media behavior that evolves at the speed of culture. We serve as the objective technology standard globally for the precise measurement of media at the individual level. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, we cost-efficiently support interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.