Hypothesis Group
Sara VanTassel has an extensive background in research operations and strategic initiatives. With experience at companies like Hypothesis Group, Morning Consult, Kantar Millward Brown, and Nielsen, Sara has held various leadership roles such as Vice President, Managing Director, and Director. Sara holds a BS in Marketing & Psychology from the University of Wisconsin-Madison.
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Hypothesis Group
Hypothesis is consumer-centric insights, design, and creative agency specializing in research that is foundational, holistic, and forward looking. Unlike many firms, we don’t have an outsource model – our consultants, analysts, moderators, marketing scientists and designers are all in-house, and work closely together to develop and effectively communicate insights and stories in a compelling award-winning style. Our client partners include many of the world’s most innovative, admired, dynamic, and disruptive brands and agencies who require the resources and capabilities of a top 50 firm, but the creativity and service orientation of a boutique. Headquartered in Los Angeles, with offices in Seattle, Hypothesis manages hundreds of projects domestically and internationally since 2000.