HYROAD
Kristina Calvert is an experienced sales and business development professional in the cannabis industry, currently serving as the Territory Sales Manager at HYROAD since April 2024. Previously, Kristina held the same title at Pure Beauty and worked as a Market Manager at Final Bell. Other roles include Director of Business Development at CANNDESCENT, National Sales Manager at STM Canna, and Sales Consultant at PUREXTRACTS. Kristina also served as Northern California Territory Development Manager at Cresco Labs and has experience in business development and sales with SUBLIME CANNA and Herban Industries. Additionally, Kristina operated as a cannabis consultant, advising various companies on sales strategies and dispensary operations. Kristina holds a Bachelor's degree in Psychology from Northern Illinois University, completed in 2008.
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HYROAD
HYROAD is a California cannabis sales, services, and logistics agency. We bring brands and retailers together to meet and grow consumers by providing retail sales, marketing, and service solutions. We travel this road with our brand partners through a sales-first mindset, providing deep transparency and accountability, with a portfolio of brands that complement each other deeply.