George Crook is an experienced professional in the fitness and insurance industries, currently serving as the HYROX365 Global Head of Performance Centre since January 2025. Crook has been the owner of F45 Blackwall since October 2019 and held the position of Head of Performance & Growth for F45 Training in Europe from October 2021 to December 2024. Prior to this, Crook worked as a Branch Development Manager for Travelers and as a Broker Account Manager at Liberty Mutual Insurance. Crook also served as a Business Development Manager at Chubb Insurance Company of Europe and contributed as a Rugby 1st XV Backs and Skills Coach at Shrewsbury School. A former player for the Worcester Warriors, Crook played as a Fly Half from June 2005 to June 2011. Education was received at Bromsgrove School.
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