Paul Imhoff

Paul Imhoff is the director of Marketing Performance at Hyundai Motor America. He was appointed to this role in April 2023 after spending four years as the director of Marketing Communications and three years in Customer Experience.

In his new role, Imhoff is responsible for analyzing and reporting on marketing ROI to ensure the success of all marketing platforms and corporate KPIs. Additionally, he will manage the marketing implementation of the enterprise-wide SaaS project.

Previously, Imhoff has served as director of Customer Experience and director of Marketing Communications. In the CX role, he was responsible for leading an enterprise-wide, cross-functional effort to define, implement, measure and achieve an industry-leading customer experience for Hyundai in the U.S. He directly leads the teams responsible for executing owner communications, service marketing, and customer feedback and support.

As director of Marketing, Imhoff was responsible for brand strategy, national and regional media, advertising production, experiential marketing, auto shows, branded content, social media and multicultural marketing. While in this role, he led and contributed to numerous successful campaigns, including Hyundai’s well-regarded Super Bowl commercials: “Smaht Pahk” in 2020, “Elevator” in 2019, “Hope Detector” in 2018 and “Operation Better” in 2017. He also managed national media strategies such as Sunday Night Football, and oversaw strategic partnerships including PGA, IMSA, WWE, and the NFL (along with seven NFL teams) including experiential activations at the NFL’s biggest events, such as the NFL Draft and Season Kickoff. He also served as an integral part of the team launching the luxury brand, Genesis, into the U.S. where he managed the brand strategy, media buying and strategic partnerships (NFL and PGA’s Genesis Open) with the fledgling brand.

Imhoff also helped launch innovative branded content initiatives for Hyundai, such as the football-themed “Rolling with the Rookies,” “Homecoming” with the Players’ Tribune, “Un-Adventurers” with Tastemade and “Young Entrepreneurs” with Buzzfeed. He’s also led the development of social media influencer campaigns for Hyundai’s youth-oriented and family-focused vehicles, Kona, Santa Fe and Palisade. In 2018, Imhoff was responsible for Hyundai’s return to motorsports in the Pirelli World Challenge (now in IMSA) TCR series, which has become the most successful OEM launch in IMSA history. To promote the new N brand and the motorsports program, Imhoff orchestrated a partnership with MotorTrend and produced the content series, Pole Position: Next Level, giving fans a behind-the-scenes look at Hyundai’s racing team.

Imhoff brings a wealth of experience to the team. Prior to Hyundai, he was consulting with companies focused on automotive sales training, press events, consumer ride and drive events, as well as YouTube attribution and Google SEM initiatives. Earlier in his career, he served as the Global Director of Marketing Communications for Fisker Automotive (now Karma Automotive), where he led the international launch of the Fisker Karma, in addition to holding prominent marketing and advertising roles at various companies, including ESPN. He also worked at Saatchi & Saatchi leading the trucks and SUVs business for Toyota where he launched the first-ever Tundra, Highlander, Matrix and other vehicles.

Imhoff holds a Bachelor of Science in Marketing from Arizona State University.