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Phan Tran

Senior Manager - Regional Merchandising at Hyundai Motor America

Phan Tran is an accomplished professional with extensive experience in management, training, and event coordination within the automotive and marketing industries. Currently serving as Senior Manager of Regional Merchandising at Hyundai Motor America since September 2022, Phan previously held multiple titles at BMW of North America, including Center Performance Manager, where Phan enhanced retail operations and client experiences leading to significant improvements in lead conversion and brand loyalty. Other roles at BMW included Senior Regional Product Trainer and Regional Product Trainer, with notable achievements in training and performance metrics. Earlier career highlights include account management for BMW at Octagon, event coordination for prestigious tournaments, and litigation experience at Aviation Law Experts. Phan holds a Master’s degree in Sports Industry Management from Georgetown University, a JD in Litigation & Advocacy from the University of Baltimore School of Law, and a B.S. in Biology from the University of Maryland Baltimore County.

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Hyundai Motor America

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At Hyundai Motor America, they believe everyone deserves better. From the way they design and build their cars to the way they treat the people who drive them, making things better is at the heart of everything they do.


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