Samantha McPherson

Samantha McPherson is an accomplished public relations and social media professional currently serving as the Manager of Social Media & Brand PR at Hyundai Motor America since January 2017. In this role, Samantha leads influencer relations, social media efforts, and brand public relations. Additional contributions include serving as the Co-Chair of Hyundai's Young Professionals Employee Resource Group, acting as a Hyundai Life Employee Ambassador, and winning accolades such as the Hyundai Hero Award and Better Idea Generator Award. Samantha's previous experience encompasses roles in digital marketing and public relations, with positions at companies including PRactical ADvantage Communications and Quiksilver. Educationally, Samantha holds a Bachelor of Arts in Communications with a focus on Public Relations from California State University, Fullerton and an Associate's Degree in Communication Studies from Irvine Valley College.