Peter Szarka

Peter Szarka currently serves as SVP of Media & Agency Development at Claritas, focusing on the adoption of AI-infused marketing solutions across the Media, Entertainment, and Agency sectors. With extensive experience, Szarka co-chairs the Attribution & Marketing Mix Modeling Council at I-COM Global, driving discussions on best practices and innovations in econometrics and attribution. Previous roles include Client Executive at Neustar/TransUnion, where strategy development and customer success were key responsibilities, and Senior Director of Relationship Management at Neustar, leading identity-based product solutions. Szarka's career began at Hudson River Group, where significant contributions to marketing analytics and new business development were made. Szarka holds a Bachelor of Science in Economics with a concentration in Marketing from The Wharton School.