Gina Farida

Gina Farida is currently serving as the Digital Group Head at i-dac Indonesia since July 2023, following their role as Head of Operations at UGrow Digital & Technology Agency from July 2022 to June 2023, where responsibilities included managing budgets, recruiting staff, and optimizing productivity. Previously, Gina held multiple positions at Initiative from January 2018 to July 2022, advancing from Digital Executive to Digital Media Planning Manager, leading digital strategy and implementation. Gina's early career includes significant roles at iDigiline Indonesia, PT Medianet Adi Cipta, PT Dua Mitra Karya Gemilang, and PT Surya Citra Televisi, acquiring extensive experience in campaign management, media planning, client handling, and advertising operations. Gina holds a Bachelor's degree in Communication with a focus on Marketing Communication & Advertising from Universitas Mercu Buana, earned between 2014 and 2018.