Aleksandar Petković

Aleksandar Petković is an experienced professional in digital marketing and academia, currently serving as the President of the Retail Media Committee at IAB Serbia since September 2024 and as an Academic Lecturer at the Faculty of Media and Communications where courses on eCommerce, Mobile Marketing, and digital business models are taught. Aleksandar holds a position as a member of the IAB Europe Retail Media Committee since October 2023 and previously contributed as a Master Trainer for the DIMAQ program from April 2017 to July 2024. With a background as Growth Director at Wireless Media Group from February 2020 to May 2024, Aleksandar has been instrumental in developing digital media strategies. Other notable roles include Media Solutions Director at Wireless Media and Executive Director at IAB Serbia. Aleksandar's educational background includes a Master of Science in Information Technologies from the University of Niš.