Diaa Abdallah

Diaa Abdallah is a seasoned professional with extensive experience in software development and management, currently serving as Senior Manager - ADSP Targeting at Amazon since May 2015, leading a large organization focused on contextual and behavioral targeting for Amazon's Demand Side Platform. Previous roles at Amazon include Software Development Manager, where Diaa expanded the team significantly and fostered growth in applied machine learning, and Technical Program Manager, where Diaa implemented effective Agile methodologies. Diaa's career began at Microsoft as a Research Software Development Engineer, contributing to projects for major products such as Microsoft Office and Bing. Additionally, Diaa is involved as a Programmatic Committee Member at IAB Europe, focusing on initiatives to enhance the programmatic advertising landscape with a keen interest in the impact of artificial intelligence. Diaa holds a Bachelor's Degree in Computer Science from The American University in Cairo and is currently pursuing an MBA at Imperial College Business School.