Helen Mussard

Helen Mussard serves as the Chief Marketing Officer at IAB Europe since January 2019, leading marketing, communication, and PR initiatives while managing industry committees to foster collaboration and implement frameworks beneficial for the European digital marketing landscape. Concurrently, Helen holds the position of Marketing & Industry Strategy Director at Bloom UK and is a member of The RSA. Helen’s previous roles include Vice President of Global Marketing at Vibrant Media, where strategic marketing across 11 global offices was managed, and International Project Manager at Media Consulta, overseeing projects for the European Commission. Educational qualifications include a BA (Hons) in International Business from the University of Plymouth and an Advanced Certificate in Market & Social Research from The Market Research Society.