Edgardo Frias

Edgardo Frias has a diverse work experience spanning across various companies and roles. Starting in 2007, they worked at Starcom as a Sr Group Director, where they were responsible for strategic planning and operations for key clients. Edgardo then joined Mediacom Mexico in 2012 as CEO, overseeing P&L, agency performance, and business strategy. Moving on to Google in 2013, they held multiple roles including Head of Agencies and Country Manager for Chile. From 2017 to 2019, they also served as an Advisory Council Member for PAIS DIGITAL. In 2018, they became a member of the Marketing Circle Executive Board for ICARE Chile and the Artificial Intelligence Executive Committee Advisory for AmChamChile. More recently, Frias worked at InvestChile as a Public-Private Advisory Council Member and IAB Peru as President and Board Member. With a strong background in advertising and digital marketing, Frias has showcased their leadership and expertise in various capacities throughout their career.

Edgardo Frias holds a Master's degree in Marketing/Marketing Management, General from Universidad Complutense de Madrid, which they obtained from 2003 to 2004. Edgardo also has a Bachelor's degree in Communication, General from Universidad Iberoamericana, Ciudad de México, earned between 1991 and 1996.