Sanja Lalevic is currently working as the Global Meta MarComms Lead at Aleph Group, Inc. Having also held positions such as President of the Assembly at IAB Serbia and Lecturer at the Faculty of Media and Communications, Sanja has a strong background in digital marketing and media. With experience in various roles including Head of Digital at Direct Media and Public Relations Manager at Sport Media, Sanja's career has encompassed a wide range of responsibilities in the field. Sanja holds a Bachelor of Arts in English Language and Literature from the University of Belgrade, Faculty of Philology.
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IAB Serbia
Interactive Advertising Bureau Serbia is association that is engaged in providing active support to the growth and development of the digital and interactive marketing in Serbia, as part of a global network and a member of the IAB Europe. Mission IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European IAB values at the local level. Objectives IAB Serbia was founded with the intention to pursue the following objectives in order to best serve the achievement of its mission: Promotion of digital marketing and inform the public about its capabilities and benefits; Increasing market of digital and interactive advertising by allowing adequate education to all parties engaged in it; Increase spending on online advertising in the context of total spending on media advertising in Serbia; Prescribing and proposing standards in internet advertising and measurements concerning internet advertising.