Jia Hyun is a Director at IAB. Jia has over 10 years of experience in digital marketing and consulting. Jia has worked with clients to uncover opportunities, lead teams to deliver big ideas, compelling solutions, and commercial results. Jia has also helped companies transform their marketing organizations through creating efficiencies across marketing channels, organizing the budgets and structures and finding the right in/outsourcing opportunities for new initiatives.
Jia Hyun has an MBA in Information Systems and Marketing from New York University. They also have certification from LinkedIn in Inclusive Mindset, Leading Inclusive Teams, Scrum: The Basics, and Coaching for Results.
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IAB
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The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
