Oscar Soriano Mullor

Oscar Soriano Mullor is an accomplished entrepreneur and educator with over 15 years of experience in marketing and communication, primarily focused on integrating traditional brands into the evolving landscape of gaming and esports. As the Founder and CEO of Play the Game Agency since December 2016, Oscar addresses the challenges brands face in engaging younger audiences. Concurrently, Oscar works as an esports consultant for Enquire and has founded La Línea Publicidad, specializing in non-traditional marketing activations. Oscar also contributes to academia as a lecturer at institutions such as IAB and Udima Universidad a Distancia de Madrid, focusing on sponsorship and marketing within esports. With a robust educational background including degrees from UC Irvine and Esade, Oscar brings a wealth of knowledge in effective communication and multimedia to the industry.