Marketing and Communications

The Marketing and Communications team at IAM RoadSmart is responsible for promoting the organization's road safety initiatives, training programs, and charitable activities to a broad audience. They manage public relations, engage with stakeholders, organize events, and develop marketing campaigns that highlight the benefits of advanced driving and riding skills. The team also cultivates relationships with media outlets, oversees digital and print content creation, and ensures consistent and effective communication of IAM RoadSmart's mission and values.