Alexandra Kelly

Alexandra Kelly has extensive experience in marketing within IBM, currently serving as the Head of Account Based Marketing for IBM Australia and New Zealand, where the focus is on key accounts in Federal and State government, Banking, and Telco sectors. Throughout a career at IBM since October 1998, Alexandra has led various digital marketing initiatives, including the transformation and execution of global digital strategies, demand generation, and marketing communications across multiple regions and sectors. Alexandra's educational background includes a Bachelor's Degree in Arts from the University of Sydney and a Master's Degree in Business Marketing from the University of Technology Sydney.