Blair Groff is the Canadian AI Software Sales Leader at IBM Canada, where they specialize in driving market growth and pre-sales support for IBM’s AI Applications portfolio. With over 20 years of technical sales experience, including a decade as a North American Sales Leader, Blair plays a crucial role in upskilling their team in the evolving AI landscape. A recognized Subject Matter Expert in Enterprise Content Management and Business Automation, Blair co-authored the book *Building IBM ECM Solutions from End to End* and has delivered numerous keynotes. They are passionate about technical demo best practices and actively mentor new technical representatives. Blair holds a Bachelor of Science in Computer Science from the University of Toronto at Mississauga.
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