Priyanka Shroff

Priyanka Shroff is an experienced design strategist and innovation designer currently serving as an Advisory Innovation Designer at IBM Client Engineering since July 2021, where responsibilities include leading UX and user journey design to enhance client transformation. Prior to IBM, Priyanka held various roles at Robosoft Technologies from January 2017 to June 2021, including Director and Associate Director of Design Strategy, focusing on client acquisition, strategy creation, and managing design teams. Earlier experience includes working as a Design Strategist at Ajay Shah Design Studio and as a Lifestyle Product Designer at Rubberband Products and Dhoop Crafts, wherein Priyanka applied design thinking principles to create cohesive brand visions and developed product concepts. Educational qualifications include a Post Graduation in Lifestyle Accessory Design from the National Institute of Design, an Intensive Post Graduation in Design for Innovation Strategy from IED Barcelona, and a Bachelor’s degree in Applied Arts from Rachana Sansad College of Applied Arts and Crafts.