Jodie Madden

Jodie Madden has a diverse work experience spanning different companies and roles. Jodie is currently employed at Ibotta, Inc., where they hold the position of VP, D2C Marketing since December 2022. In this role, they are responsible for overseeing the user acquisition and paid media teams, as well as leading strategic planning and budgeting for B2C growth. Prior to this, Jodie worked as the VP, Growth Marketing at Ibotta from June 2021 to December 2022, where they managed a team of 20 and focused on B2C side growth. Before joining Ibotta, they held the position of Director, Client Marketing at the same company from January 2020 to June 2021, where they led various marketing functions that interacted with Ibotta clients, including B2B, Ad Products, Client Media, and Promotions. Jodie also oversaw B2B2C seasonal events, cross-marketing projects, and partner marketing. Jodie's prior experience includes roles at Western Union and Lloyds Banking Group, where they held leadership positions in marketing and strategy. At Western Union, they were the Director, US Retail Marketing & Strategy from April 2018 to November 2019, where they developed market-shaping strategies and executed full-funnel marketing strategies for major grocery chains. Additionally, they founded a digital signage program that significantly increased transactions. Jodie also served as the Global Head of My WU™ Rewards, Global CRM at Western Union from May 2015 to April 2018. Before that, they worked at TSB Bank as the Chief of Staff (Senior Business Support Manager) for the Branch & Business Banking division from May 2013 to September 2014. Their early career includes positions at Lloyds Banking Group, where they worked as a Channel Manager (Product), Savings from December 2010 to May 2013 and had a secondment as a Customer Experience Manager/Executive Assistant to the Director of Investment & Protection from July 2010 to December 2010. Jodie started their career at Lloyds Banking Group through the Graduate Leadership Programme, which they completed from September 2008 to July 2010. Overall, Jodie Madden's work experience showcases their expertise in marketing, strategy, client management, and leadership roles.

Jodie Madden obtained a Bachelor of Science (BSc) degree in Economics from Cardiff University / Prifysgol Caerdydd. Jodie studied at the university from 2005 to 2008. In addition, they completed a Prince II Practitioner (incl Foundation) certification in Project Management from PRINCE. The duration of their studies related to the project management certification is not specified.